Micro Whale Li Huaiyu: Internet TV with 50 Million Users
In 2004, the TV show was in full swing, and a text message participation fee made the TV station earn pours. In recent years, the video website has suddenly risen, and a pure network variety show, "Qiqi Shuo," has reached three billion yuan in advertising investment. Today, the most discussed among media professionals and those outside the media industry are: Isn't it time for traditional television media to die, and the media will step into the new media era?
New media is also a media, but it is now showing new trends. At the APOS Asia-Pacific Video Operator Summit on April 27th, CEO Li Huaiyu of Internet TV and its invited guests gave a keynote speech titled “China and the World†(China and the World). Li Huaiyu believes that the impact of technology on the media is enormous and irreversible. It will bring about changes in the media. To survive and develop in the new atmosphere, we must fully integrate science and technology with the media. The micro-whale thinks that large media companies in the future may be Internet companies in some sense.
Photo: Little Whale CEO Li Huaiyu (center), sharing the strategy and planning of micro-whales on smart TVs and platforms.
Technology + Media: The Next Mouth in the Development of Internet TV
APOS is Asia's first video industry summit and aims to promote exchanges and cooperation among Asian video industry leaders. The participants are senior members of the video industry, including BBC, ESPN, FOX, Netflix, HBO, Disney, CBS, and Discovery. They also include media giants in the Asian region, such as StarHub in Singapore, Singtel, Astro in Malaysia, and MNC in Indonesia. . This year's summit was held on April 26th - April 28th in Bali, Indonesia.
As a leading media company focused on Internet home entertainment, Microwhale was invited to attend. Microwhale is a Chinese culture company, and has also received investment and support from Tencent and Ali. It is committed to providing a rich family entertainment product and service for young Chinese netizens, such as: Internet TV, VR all-in-one machines, and VR APP applications. Li Huaiyu introduced that Microwhale hopes to perfectly integrate "technology" and "media" to provide a high-quality entertainment experience and lifestyle to a young generation of Chinese Internet.
Photo: On March 21st, at the spring conference of micro-whale TV, Li Huaiyu introduced the future of micro-whales will create "scientific + media" smart artifacts, and released micro-whale TV 55-inch PRO big data processing capabilities to help the media achieve profitability, indeed, + Media is the next outlet for the development of Internet TV.
The first is that media technology companies have powerful big data processing capabilities. When micro-whales use Internet companies as their representative to run news, music, video, and other content products, the most skilled processors are "computer algorithms," and the most admirable form of presentation is "automatic machine aggregation." The core value of the "algorithm" is to shorten or eliminate the distance between "reported" and "want to know" and help the media to produce content in a targeted manner and achieve accurate placement or delivery. Microwits Internet smart TVs and applications have now covered 50 million households in China, with 5 million daily active users. With the big data generated every day, the micro-whales have been well-accumulated, including subscription models, advertisements, etc., so that personalized recommendations can be made for each user.
Microwhale launched its first smart TV product in August last year and sold it through Ali's e-commerce platform. In 2016, Microwhale plans to launch more than ten smart hardware products. Targeting the young generation of target users, the micro-whale will develop new products such as cost-effective, rich-content micro-projections, smart speakers, etc. based on the in-depth exploration of user needs.
Li Huaiyu claims that the micro-whale Internet TV hardware products do not generate profits, but in the future micro-whales can make more money in user subscriptions, advertising, other apps, and education.
The author noticed that Li Huaiyu thinks that the profit structure of micro-whales will be formed, half of which will come from subscription fees, and half will come from advertising and other app revenues, such as games and education. Therefore, I believe that, in addition to big data capabilities, media technology companies will eventually have to re-content force in order to increase the number of subscriptions and harvest subscription fees. Internet companies represented by micro-whales are clearly aware of this.
Investment content and technology R&D, micro whale ambitions
The core content of the media is still content. The content is hard and rich enough to have a future. Purchasing content is to say "burn money." In terms of content investment, media companies such as micro-whales have an unparalleled advantage through the development of the Internet. The investment in media content is very "not bad". When the micro-whale was started, there was a 2 billion yuan start-up capital for the Chinese Cultural Industry Investment Fund and the two Internet giants Alibaba and Tencent. On April 14th, 450 million micro whale shares in Konka. The $450 million investment in Konka this time is not included in the launch of 2 billion.
In terms of traditional content resources and production, micro-whales and content companies under the Chinese culture have jointly produced content and promoted them with the brand of “micro-whale productionâ€. Ali and Tencent also have very good content video resources.
With regard to VR resources of Superfire this year, according to the data disclosed by Li Huaiyu in his speech, with the support of Chinese culture, microwhales go deep into content upstream through self-control, investment, and incubation, and will spend 200 million U.S. dollars in the next three years. To original production including VR content. It is difficult for traditional media to compete with emerging media technology companies, not only in terms of funding but also in technology. Microwhale has the industry's top R&D team, and more than 70% of its employees are engineers and product managers. The microwhales are in the leading position in the field of big data/video intelligent recommendation, human-computer interaction interface, sound system, VR technology and so on.
It is not difficult to see from these facts that the ambition of the micro-whales is not only to buy and buy content, but also to develop, produce, distribute content and advertisements. Of course, micro-whales also have to “sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell.
Science and Technology Camp Smart TV Ecology and Platform
In addition to content, the advantages of technology + media are also reflected in the fact that micro-whales are building their own smart TV ecosystem and platform. In this regard, both traditional television media and TV hardware vendors have been crushed.
Microwhales and some international brands, including Philips, and TVs of well-known domestic brands have reached very close cooperation with micro-whales, so that micro-whales can promote the "Whaley Inside" model; and share one of China's largest TV brands. Konka realizes synergies in supply chains, channels, and Whaley inside, and partners with Midea to build a Smart Home Internet ecosystem.
All media must have platforms and distribution channels. Micro-whales rely on the innate technological advantages of the Internet to cover the micro-whale Internet TV hardware through the o2o channel to third-line regions. The users of the first and second tier of micro-whales are mainly through the e-commerce platform of Tmall and JD. The cost can be reduced by 15% compared with the traditional channels. For whirling regions, micro-whales are exploring the O2O model innovatively, and Tmall O2O and Jingdong help. Close together.
On the platform of VR devices, Micro Whale officially released the VR strategy for Chinese culture and micro-whales. In July 2016, the first-generation one-piece head-mounted visual VR design (HMD) will be launched one after another. Introduced second-generation HMD products.
Relying on massive users, the media properties of the microwhales can be reflected in the maximum level. The micro-whale has just been released in less than a year, has already obtained the young user's favorite and the approval, already quite a lot of users repeatedly purchases the micro whale TV, gives one's own family or serves as the second television in the home.
The Internet has no borders and international strategic development
The Internet has never had borders. The eyes of micro-whales can be not only the domestic market.
Li Huaiyu said at the summit that the micro-whale is an Internet company with an international perspective and has been analyzing the market environment in North America and Southeast Asia.
In recent years, content produced in mainland China has become increasingly popular in Southeast Asia. This year, the micro whale has received invitations from some partners and hopes to jointly develop OTT business with Southeast Asian micro whale in Southeast Asia. Currently, Micro Whale has formed a team dedicated to the Southeast Asian market, and will set up offices in Manila and Jakarta this year.
In terms of hardware products, not only small whale TVs, but also innovative products such as VR products for micro whale development, smart micro investment, and smart homes will gradually enter the Southeast Asian market. Microwhales will work with operators and content providers in Southeast Asia to jointly explore OTT and mobile video services, especially for local audiences in Southeast Asia to produce TV programs that are in tune with local tastes. For the excellent content produced by South East Asian content companies, micro-whales will also strive to introduce these contents to China.
In addition to the technological “algorithm†revolution brought about by science and technology, including R&D and investment in the VR field, as well as the layout of smart TV and television ecology and platforms, as well as an international perspective, “medium + technology†represented by micro-whales. Internet companies will bring new exploration ideas for the future development of the media.
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