Back to reality, what adverse effects does VR have on traditional industries?
In recent years, VR technology has become a hot topic of concern to the whole people with its unique characteristics of immersion, interactivity and imagination. The development of the industry has also pushed the speed of the Internet to spread, and a wave of VR has been launched on a global scale. With the benign development of this new technology, more and more people are plunging into this emerging field, trying to build their own business kingdom. In addition, some of the more mature traditional industries have also tried to catch up with this fast train and regain their peak.
However, under the dual role of both opportunities and challenges, there is nothing in the world that can eat long-lived “universal medicinesâ€, which will bring simplicity and convenience to the public to a certain extent. A lot of trouble, especially for some original traditional industries or occupations, is likely to be a huge impact and destruction.
Take the filmmaking kingdom of Hollywood as an example. Recently, the director has said that VR will ruin Hollywood!
The three words of Hollywood, I believe that everyone is familiar, the World Film Festival Oscar Awards Ceremony is held here every year, it is not only the birthplace of global fashion, but also the center of the global music film industry.
It is a fantasy island, sacred and inviolable. The fashion and technology here are mutually restrained and developed. Naturally, it is not artificial. The producers and directors are pursuing perfection every day to maintain the name of Hollywood. But recently the famous Hollywood director Spielberg said that although they did a great job, virtual reality as a dangerous medium is likely to lead to the demise of Hollywood.
Where does his fear come from because VR affects the health of the human body? Certainly not, he believes that virtual reality can be harmful to producers and directors. The traditional film needs to rely on the narrative angle provided by the director to guide the audience. The movie taken by the virtual reality is that the viewer can choose not to follow the perspective presented by the story narrator, so the audience may only notice The story is completely unrelated, or it only pays attention to something that the designer has implanted, and ignores the overall mood that the entire film wants to present, so that the movie loses its original value.
The worldview presented to the audience by virtual reality films has brought a new art manual, but for this new technology, we still need to make the worst plans. Just like the devastating impact of the emergence of the Internet on news and magazines, Spielberg’s concerns are not unreasonable.
After all, the directors all want to control the overall situation, and their own control is very strong. When they lose control, the consequences can be imagined.
So, in addition, what occupations or industries will VR cause damage to?
Travel
What is VR travel? It allows you to remotely inspect a place you have never been to, or to bring you the "most realistic" 4D experience. You can browse the world without leaving your home.
This kind of experience is not liked by individuals. I still remember a stalk that was very popular last year. "The world is so big, I want to see it!" Here is a deep view of the scenic spot, and you can feel the nature brought to you. It is magnificent. Keeping a close eye on the screen at home, swimming in the virtual world, hotels, restaurants, and attractions are in vain. The scenery touched is transparent, and the breeze slams into the face without actual touch. The surging of the sea is transmitted by headphones. This kind of play, A short time may be a novelty, but there is a lot of fun to visit for a long time.
And if everyone has a set of equipment to travel at home, how many staff members are about to be laid off, travel agencies, hotels, catering services, there will be no sense of existence. Although the marketing concept of VR+tourism is very good, it is only an auxiliary tool to enhance the tourism experience. Although it can give people a sensory experience, it is difficult to fill the inner emptiness of people.
2. Physical shopping store
It is reported that Taobao's Buy+, through VR (Virtual Reality) technology to create interactive three-dimensional shopping scenes, "Creation God Project" virtual Taobao commodity library and virtual world of people and goods interaction, 100% restore real shopping scene, break through time and space The restrictions, realizing the random shopping malls around the world, all kinds of goods casually pick, all kinds of clothes and hats casually try the "VR + online shopping" new business model.
The emergence of this new model can be seen as a heavy blow to the physical store. I think that when the e-commerce was born out of thin air, how many physical stores were killed. Although many physical stores are still able to survive, but with the advancement of technology, the benefits that can be enjoyed in physical stores can be realized at home with VR, and the categories are complicated and users can choose to purchase at will. Faced with this situation, how to realize the physical shopping store to survive in the cracks and attract customers to go out of the house, I think it is a big problem that the physical store has to face and urgently need to solve.
3. Media
We all know that traditional news media include paper media (newspapers) and electronic media (broadcasting, television). With the rise of the Internet, the network as a "new electronic media" has gradually become a new type of media. Nowadays, the emergence of VR has added a medium for understanding the current affairs to the public. Some people even call it the "last media."
It is such a favor that it is not a challenge for traditional media. In recent years, with the rise of the Internet, people's attention to paper newspapers and televisions has been greatly reduced, and access to current affairs news has basically adopted a network approach. With the introduction of the new technology of VR, plus its biggest strength is to give you the most immersive user experience, compared with the rigid text, audio-visual combination, pictures and texts, brought into the scene, the audience is more liked, but this is traditional In terms of media, it means that either transformation will cater to new technologies, or it will be submerged in the choice of two ways in the wave of VR.
4. Film and television
Life needs to be adjusted, and film and television is one of them. With VR technology, people can experience IMAX-class movies at home by wearing helmet glasses. At this point, the experience that VR can give is hard to match in the traditional cinema. If the VR is fully popular, the traditional theater will gradually withdraw from the historical stage and be replaced by VR.
to sum up
The current VR is a trend of current events, an inevitable phenomenon of social development. It is not impossible for traditional industries to start their second spring by VR heat, but opportunities often come along with challenges. Imports cannot be blind, and market needs to be studied. The industry should formulate reasonable and feasible conditions based on its actual situation. development strategy. Professional talents should also be based on the changes in the industry and the need for productivity development. When the VR shock wave has not really come, it is necessary to enrich itself to minimize the impact.
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