Looking at the O2O of Internet Video Companies from PPTV to "Cohesion"

On May 19, the long-awaited PPTV2016 branding strategy conference was held in Beijing, which attracted many media and fans. It has to be said that from a previous Internet video site, to achieve the current diversified ecological development, PPTV has experienced a great ups and downs, in this war, PPTV won!



Before the press conference, there was a lot of media speculation that the PPTV jumbo force would soon be renamed “Juli”. After the press conference today, the editors confirmed that PPTV Ju Li officially changed its name to “Focus” and released A new logo helps the brand upgrade.


After 11 years, Juli completed a qualitative leap from a pure Internet video company to a platform-level O2O group. New brand, new image, and “cohesion” refer not only to the live broadcast of Joli, Juli children, cohesion games, JLG, and the cohesion of the second element... but also Joli hardware, cohesive space, cohesive technology, etc. Wait. Xinjuli will also create its own "cultural O2O" platform through the development of streaming media technology.
PPTV convergence transformation

From the content point of view, in fact, in the field of video, PPTV's right to speak has not been heavy, it can be said to be in an awkward position. Compared to iQiyi, Heyi and other first tiers, it lacks a strong head content. Compared to LeTV and Stormwind, it lacks some gimmicks and concepts. However, after winning the right to broadcast in the La Liga League for the past five years, PPTV has united for the turning point in the history of video.


It must be said that the outbreak of sports content undoubtedly brought new opportunities to PPTV. La Liga’s copyright is in hand, and it also needs to cooperate with the offline tournament operations and online membership system. In these respects, PPTV has a lot to offer. Room for improvement.

From the hardware point of view, PPTV smart TVs and PPTV mobile phones come one after another. The biggest advantages of video sites are television and mobile phones. The main advantage lies in the content. PPTV Juli has more than 300,000 hours of video and film library copyright, including more than 85% of the hit TV dramas and variety shows, and the exclusive enjoyment of La Liga. Video Content can completely be a breakthrough.


In this year's CES Asia, PPTV launched a 49-inch large-screen TV new 49P2, at the end of May or will launch a self-developed large-screen sports events. All layout product ecosystem.

From the perspective of channels, relying on Suning's huge system, PPTV is almost no worries. It is like the relationship between Youku and Ali. With the arrival of Suning, PPTV's idea of ​​establishing a new business model around e-commerce, O2O, and life services. Nothing wrong.


Although PPTV has been stripped, it is still inextricably linked with Suning. Establishing the O2O model of the video industry is also an optional path for its development. Embedding product advertisements in videos to guide users to purchase and provide users with e-commerce application scenarios such as video of life services is an attempt that can be expected. Moreover, in the strategy of PPTV Juli 2016, the expression “O2O extension line industry chain” was also mentioned.

In today's press conference, based on the cultural O2O to explore the feasibility of the IP commercialization model in China, PPTV Juli reached strategic cooperation with CJ EM China. In addition, we have reached strategic cooperation with YY and Dragon Ball PLU in the areas of Internet Red Screening, Artist Incubation and Electric Competition.

Written in the final: At present, the content is good, hardware is also worth mentioning, and the competition is fierce. When PPTV Co. strives to seek change, it is also an upgrade of its own brand, coupled with Suning's channel support, the prospect is very strong. Look good.

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