LeTV's US conference kicked off the car card
In the early morning of October 20th, LeTV's official website released the countdown to the North American press conference very early, and the press conference from 01:00 to 04:00 indicated on the official website ended in less than 03:10. In these two hours, LeTV Eco North America President, Mobile Business Group CEO, Chief R&D Officer, Jia Yueting and various partners of the company took turns to give speeches, which is no less than the domestic press conference. LeTV The company that runs the conference" has played this skill in Silicon Valley.
The theme of the theme of "Brokening and Anti-Sharing Ecological World" was a big event after the acquisition of VIZION by LeTV, and it was also the node of LeTV's overall business. However, the story of "ecological anti-" is really acceptable to the United States, whose cultural background is very different from that of China. It is our concern.
Before the press conference, the posters released by LeTV can basically see the contents of the conference, including super TV, super bicycle, super car, VR glasses, mobile phone and UI. The conference also basically explained the layout strategy of each sector in the United States in this order.
LeTV Ecology - Advancing User Value Maximization
LeTV's main focus is its main ecological concept.
LeEco introduced the ecological concept of vertical integration and open loop and the UP2U mode to US users. It announced that LeEco's original “platform + content + hardware + software + application†ecosystem has officially reached the United States.
Ren Hongliang, president of North America, said that a closed ecosystem can only benefit some people, but openness can benefit more people. The open content allows users to serve users in different ways across different industries, and also allows key partners to use LeTV's cloud services. LeEco says it will bring the entire ecosystem to the world.
LeEco Eco is based on the global LeEco cloud platform, which is an EUI system that spans the terminal as an ecological center, including eco-television, eco-mobile phones, super-bikes, VR and other intelligent terminals. LeEco TV, LeView, LeLive, LE and other content streaming applications, plus LeTV supercars, offline sales store LeMall, will form the ecological foundation of LeTV in the United States.
LeTV emphasizes the concept of “UP2Uâ€, that is, “the decision is in the hands of usersâ€, and pays attention to user behavior and consumer feedback. LeTV North America's chief revenue officer Danny Bowman said, “At LeTV, through the UP2U concept, we try our best to achieve two-way communication with users. This way we can always know the user's ideas. Then we can adopt feedback and directly incorporate our marketing. In the link."
In order to encourage users to participate in UP2U, LeMall has launched a purchase cashback service. Each super mobile phone and super TV product will enjoy a price discount ranging from US$100 to US$1,000. Through this measure, it also promoted the sales volume of LeMall, which became a key part of maximizing user value.
In addition, LeTV in the United States also promotes the same membership service "EcoPass" as China, enjoys rich online video and live viewing services, unlimited photo and HD video storage services, TV and mobile phone warranty services.
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