Artificial intelligence (AI) has become a major trend in technology, and it's quietly making its way into various industries, becoming a powerful driver of innovation—especially in the automotive sector. Car manufacturers are increasingly integrating AI to enhance the driving experience, making vehicles smarter and more user-friendly.
According to recent reports, automakers are launching new AI-based systems or expanding existing patented technologies to tap into the growing automotive connectivity market. In the near future, in-vehicle infotainment systems will rely heavily on artificial intelligence. For example, navigation software will not only find destinations but also provide real-time updates, while voice commands will allow drivers to adjust music volume, control climate settings, or even check vehicle security systems hands-free.
Industry sources indicate that Hyundai-Kia Group is expanding its Kakao AI platform from premium models to more affordable cars like the Hyundai Sonata, Avante, and Kia Sportage. In March 2018, Naver, a leading South Korean search engine, also entered the car connectivity space by launching its smart driving platform called "Away."
Telecom companies have not been left behind either. In September 2017, SK Telecom introduced an AI-powered voice assistant called NUGU within its own navigation app. Within just 18 days, it was downloaded by over 3 million users. Meanwhile, Google’s Android Auto has faced challenges in the Korean market due to strict national security regulations.
Experts believe that the automotive industry is the ideal environment for AI integration. Industry insiders predict that as consumer interest in “smart cars†continues to grow, this trend will drive further research and development in AI-driven vehicle technologies. As cars become more connected and intelligent, the role of artificial intelligence will only continue to expand, shaping the future of mobility in exciting ways.
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