Explosive money is difficult to achieve, the future of intelligent hardware "platform is king"

More and more people are shouting "Intelligent hardware is a pit", the concept of fire, but the market has not "burned". BAT has been in this field for a long time, but it seems that it has caught up with a late episode. The more savvy players in this field are Xiaomi, LeTV, Huawei, and Hard Egg, all of which play the platform concept. If 2014 is the first year of intelligent hardware, then 2015 may be the first year of intelligent hardware platform.

Smart hardware, this big chess

Nowadays, the domestic intelligent hardware market seems to have only Xiaomi to achieve "exciting". In contrast, BAT and other giants, although the layout of intelligent hardware has been early and strong, but has not caught up with the market.

As Lai Xiaoling, a partner of the Innovation Workshop, said, "The people who are most afraid of pure Internet do smart hardware." Practitioners have realized that building hardware requires Internet thinking, but letting pure Internet people make hardware is a bad choice. Even if the technology, capital, and resources are as strong as Google Glass, it has been in trouble from the stars of the past to the present, and the "Internet of Everything" is not as simple as "everyone is connected."

The platform for building intelligent hardware is a bitter and sweet business. However, companies must be willing to do these uneconomical things, because the future of "Internet of Everything" is even more "flat." Who will be the entrance and platform of the Internet of Everything, who will win the future.

Recently, Hong Kong investment institutions have concluded that there are no fewer companies in China that are building intelligent hardware platforms: Huawei, LeTV, Xiaomi and Hard Egg. Among the four intelligent hardware platform enterprises, they could not find the gene of the BAT, which also proved that "the most fearful of pure Internet people do intelligent hardware." These four intelligent hardware platforms include both Xiaomi, which is a blasting product, and Huawei, the leading company in the communications industry. There are rising stars and hard-cores, and there is also LeTV, which relies on the brutal expansion of content.

They are now gradually recognized by the market and are called "Little Lehua Hard". They develop their own characteristics, but they share a common trait – building a platform and playing a big platform in the next game.

"Little Lehua Hard" who became a unicorn

Among the four platforms, the earliest is Huawei. The birth of Huawei's glory in 2012 is a sign that Huawei has entered the field of intelligent hardware. In 2015, Huawei boldly presented the keyword “ecosphere”. However, Huawei's layout of intelligent hardware with deep hardware manufacturing capabilities is not very handy. The biggest problem of this company is: lack of content and lack of Internet thinking.

The development of Xiaomi is to catch up with the Internet thinking express. Lei Jun, chairman of Xiaomi, has long realized that "only doing ROM is not enough, and it needs rich platform system support." So Xiaomi hardware mode began to burst into strength, with Xiaomi mobile phone as the center and MIUI as the software + Internet platform. The layout of Xiaomi platform has taken shape.

The same is the Internet thinking, LeTV has taken another path. From LeTV to LeTV, to LeTV, LeTV has created a super-eco-app that provides all the services that LeEco offers. LeTV has increased its influence on users by producing products that are closely related to its core business, attracting more users and paying for LeTV's content. But LeTV's "ecosphere", the biggest problem is that it does not know much about hardware. The "hard" problem that LeTV has encountered is exactly the problem that Internet artificial hardware will encounter. As Liu Hongyu, vice president of Hard Egg, said, Internet people talk about speed, but hardware is slow work, and you can't use the speed of the Internet to build smart hardware.

The hard egg platform is different. As a later company, the hard egg is not going to the product when it is born, but is gathering resources. Since its establishment in 2014, the hard egg platform has brought together more than 3,000 supply chain manufacturers, more than 4,000 intelligent hardware innovation and entrepreneurship projects, and attracted more than 3 million hardware fans.

The hard egg chose a path that few people walked. Since its establishment last year, the hard egg has always focused on building a platform. Compared with the other three hardware platforms, only the hard egg is deliberately doing something that does not seem to make money. Relying on the hard egg of Cogobuy, it is the most stupid way to do the most needed thing in the smart hardware industry. This is also the key to the hard work of many Internet users today.

As Kang Jingwei CEO Kang Jingwei said, the hard egg advocates the national hardware. "If the App Store is to democratize software products around the world, hardcore is to democratize hardware products around the world." Lei Jun once said: "The visionary institutions are working hard to build a platform."

But building a platform is easier said than done, but it is a thankless thing to do. In the era of the explosion of external products, it is a very non-mainstream behavior to refuse to temptation and focus on creating a platform. However, this non-mainstream has created the differentiation of hard eggs. Hard eggs gather through the platform is the scarce resources of the smart hardware industry. Only companies that truly possess these scarcity will become “unicorns” in the market (ie startups with a valuation of more than $1 billion).

The platform is the intelligent hardware supermarket

In the era of "Little Lehua Hard", people will increasingly understand the importance of the platform. The platform has been formed. It is as easy to make hardware as an app. The intelligent hardware platform has become a supermarket in the Internet of Things era. It will get rid of the slow growth of today and have the speed of Internet outbreak. Therefore, the four major hardware platforms not only bear the incubation, creativity, production links, but also the promotion and marketing links. The era of intelligent hardware is not only an era of product competition, but also an era of fighting for platforms, fighting resources, and "scraping."

For example, the power strip has not sold 10 million in the past 30 years before the "break through the electric", but when the "breaking the electrical" encounters the Lei Jun, the green rice plug-in board with the platform of Xiaomi, the final annual sales volume is expected to reach 10 million.

This case is an excellent example of the era of intelligent hardware, the platform is chosen to be a good birth.

Although the platform of the hard egg is new, it has caused a sensation in the smart hardware startup circle with its offensive temperament. Many innovative entrepreneurial teams with previous ideas, with the hard-core platform, finally let the idea fall into practice. For example, before the release of the new product reston, sleepace circumvented many detours on the road of intelligent hardware startup. However, since the access to the hard egg platform, the positioning and research and development ideas of the products have become clearer, and the new products have also been released quickly, causing market attention.

Analysis of these four platforms, each with its own characteristics, Huawei "belongs to the second generation of entrepreneurship"; and LeTV's main "content + marketing" model, constantly cater to the market taste; Xiaomi's explosive product advantage allows intelligent hardware to quickly fever. In contrast, the hard egg platform is more complete, with a huge fan base like Xiaomi, Huawei's hardcore supply chain, and more LeTV marketing channels.

If the top three platforms are closed systems, similar to iOS. The hard egg is an open system, such as Android, which brings together the best companies in hardware, software, and the Internet. In the long run, once the hard egg platform is bigger, Internet companies such as BAT will also become part of the platform supply chain.

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