ASUS Product Manager Interview: Uncovering ZenFone3's Absolute Discipline
IT168 Information Last week, Asus “Zenvolution†new product conference was held at Crowne Plaza Lido Hotel in Beijing. The ZenFone 3 series officially unveiled in Mainland China and released the ZenFone 3, the ZenFone 3, the ZenFone 3, the ZenFone 3 flagship. Four models. Compared to previous generations of products, ASUS ZenFone 3 has achieved all-round progress, the first version of the smart version of the use of double-glazed glass design, light and smart; the Grand Prix version of the metal body to create a hidden antenna design, seamless; proud version It is using a large screen + five magnetic speakers to create an extraordinary audio and video experience.
It can be said that the appearance of ASUS ZenFone 3 series pursues aesthetics and inherently implicates knowledge. Each product has distinctive features. After the launch of the new product, the author had the privilege of interviewing Mr. Yuan Shijun, senior product manager of ASUS Global Mobile Phones. Through Mr. Yuan Shijun's exposition, you will understand the efforts made by Asus to create ZenFone 3, and reveal the true exclusivity of ZenFone3.
ASUS Global Mobile Senior Product Manager Mr. Yuan Shijun
Give ASUS the power to create a hidden antenna design
The Asustek has adopted the seamless full metal back cover design on the ZenFone 3 Monster, flagship, and proud of all three new products. Mr. Yuan Shijun said that the production process of this effect is very complicated and difficult, and a total of 240 processes were completed. The Asustek’s most painstaking work on mobile phones in recent years, Asustek has applied for some patent protection in this area, and now even a lot of manufacturers to buy these phones to understand its internal design, in fact, the aesthetics behind the product is very deep The technical foundation is supportive and it is difficult to imitate.
Seamless full metal back cover design
Of course, Mr. Yuan Shijun also stated frankly that the principle of the hidden antenna design is the same as that of the antenna with the antenna on the back. Asus simply does the antenna's position, so it is not completely without traces. The physical limit is still there. . In addition, Asustek has also used some of the more advanced Smart Antenna technology, that is, the antenna can be intelligently deployed according to the environment, allowing users to achieve the best communication results when used, to achieve the concealment of the antenna without affecting signal strength.
In addition, ASUS executives also revealed that ASUS ZenFone 3's design also has Asustek's notebook team involved. On the one hand, the design of the mobile phone also has a certain inspiration for the design of the notebook. On the other hand, ASUS's notebook is strong and the notebook technology also affects the mobile phone. . Therefore, we have seen beyond the previous design standards in ZenFone 3 products. This is the result of the promotion of the two types of products.
Fully upgraded imaging hardware to focus on audiovisual experience
In terms of cameras, the ASUS ZenFone 3 has been upgraded at both hardware and software levels. All four products are equipped with a three-focus system, which can integrate phase focus and laser focus at the same time. It can focus on a variety of different lighting scenes, and it can also continuously capture distances for moving objects in any lighting scene. , In a variety of dynamic and static environments, can focus accurately. In addition, in order to ensure the stability of the camera, optical image stabilization and electronic image stabilization are added. With ASUS Pixel Master technology, up to 92 million pixels of photo output can be achieved, helping users to take realistic and clear photos.
ZenFone 3 Smart
Audio, ASUS ZenFone 3 equipped with new dual-five magnet speakers, the sound is louder, more bass rich, and are equipped with the NXP Smart Amp smart amplifier, can detect the mobile phone chip working environment, current, voltage, cell phone sound cavity changes, temperature Whether the change or even the vibration amplitude of the diaphragm has reached the boundary of the damage, the maximum output power is guaranteed without damaging the speaker.
ZenFone 3 Monarch
Not only that, Mr. Yuan Shijun said that the four Asus Zenfone3 series products have been certified by Hi-Res, the resolution is 4 times the CD quality, and in the surround sound, especially the proud products, they got the DTS Headphone: X certification. After special adjustment, wearing a headset can achieve a 7.1-channel virtual surround sound experience.
The pursuit of rock-solid quality, under the main line
In response to the current battery problem of your friend's products, Mr. Yuan Shijun also elaborated on Asus's views on safety and quality. He said that ASUS products have never had battery explosion problems, whether they are laptops, tablets or mobile phones. Other manufacturers may find ODMs for their products, but all ASUS products are related to the power supply, even the charging heads and the charging lines. They all use their own R&D team to monitor their materials, quality and design to ensure safety.
ZenFone 3 disdain
Back to ZenFone 3's products, despite adopting the same Qualcomm QC 3.0 technology as the mainstream products, the charging curve is adjusted at the back, and how to let the curves and the chemical components in the battery be activated and perfectly matched during fast charging. , As well as the increase in temperature and the adjustment of the voltage at the time of charging, etc. are all very complicated. ASUS has a professional team to adjust these aspects to ensure safety and quality.
In Asustek's view, first of all, it is a good product to attract consumers through features and superior quality. At present, more experience will be experienced in the offline market. Asustek is very strong in the mainland market, not just the continuation of the online market. It is important to put many resources under the line and extend it to the third and fourth line markets to tap the potential of existing offline channels so that more users can experience the products and spread the word of mouth. Asus believes that if the product features enough, it will let more people like it.
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