Architectural lighting leading brand AD lighting will be unveiled at 2013 Gaogong LED Lighting Exhibition
[Text / high-tech LED reporter Li Jingyu ] AD lighting positioned in the architectural lighting system solution was originally an OEM lighting company. They started from helping international brands to OEM, and accumulated original capital for the company's future development.
With the advent of the LED era, the competition in the lighting market is becoming increasingly fierce. The profits that AD Lighting earns through OEMs are becoming more and more meager. Coupled with the competitive price of customers, they have questioned the company's development prospects. The founder Guan Xudong had to start thinking about it. Look for a "transformation" path for AD lighting.
Thanks to the long-term cooperation with OEM customers, AD Lighting has absorbed many customers' experience and technology, and completed its own technical reserves, gradually forming the product design capability of the "AD Lighting" label.
“AD Lighting has experienced many years of cooperation with OEMs and ODMs of top international brands. In recent years, the company has made major strategic adjustments to create a world-class brand, and to cooperate with the lighting implementation of many landmark buildings at home and abroad with an innovative and pragmatic attitude.†Guan Xudong I talked to reporters about the strategic shift of AD lighting in the direction of enterprise development.
From the initial OEM to ODM, to OBM, AD Lighting has developed into a well-known brand in the field of architectural lighting. “As a leading brand in the field of architectural lighting in China, AD Lighting creates a comfortable, creative and energy-saving lighting environment for urban and architectural spaces with excellent quality and rich product lines.†Guan Xudong said.
He said that he hopes to strengthen communication and cooperation with many manufacturers at home and abroad through the 2013 High-tech LED Lighting Exhibition, and to convey the technology and creativity of AD lighting in the field of architectural lighting design to the entire LED lighting industry.
“Lighting technology is not only a lighting technology, but also requires cross-border cooperation to achieve sustainable development. As a lighting company, we strive to integrate with the highest quality lighting products through capital operation, technological innovation and unreserved cooperation with industry peers. System solutions provide users with excellent products and services.†Guan Xudong said.
With the advent of the LED era, the competition in the lighting market is becoming increasingly fierce. The profits that AD Lighting earns through OEMs are becoming more and more meager. Coupled with the competitive price of customers, they have questioned the company's development prospects. The founder Guan Xudong had to start thinking about it. Look for a "transformation" path for AD lighting.
Thanks to the long-term cooperation with OEM customers, AD Lighting has absorbed many customers' experience and technology, and completed its own technical reserves, gradually forming the product design capability of the "AD Lighting" label.
“AD Lighting has experienced many years of cooperation with OEMs and ODMs of top international brands. In recent years, the company has made major strategic adjustments to create a world-class brand, and to cooperate with the lighting implementation of many landmark buildings at home and abroad with an innovative and pragmatic attitude.†Guan Xudong I talked to reporters about the strategic shift of AD lighting in the direction of enterprise development.
From the initial OEM to ODM, to OBM, AD Lighting has developed into a well-known brand in the field of architectural lighting. “As a leading brand in the field of architectural lighting in China, AD Lighting creates a comfortable, creative and energy-saving lighting environment for urban and architectural spaces with excellent quality and rich product lines.†Guan Xudong said.
He said that he hopes to strengthen communication and cooperation with many manufacturers at home and abroad through the 2013 High-tech LED Lighting Exhibition, and to convey the technology and creativity of AD lighting in the field of architectural lighting design to the entire LED lighting industry.
“Lighting technology is not only a lighting technology, but also requires cross-border cooperation to achieve sustainable development. As a lighting company, we strive to integrate with the highest quality lighting products through capital operation, technological innovation and unreserved cooperation with industry peers. System solutions provide users with excellent products and services.†Guan Xudong said.
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