2016 sports year, the opportunities and challenges of the LED industry coexist

The State Sports General Administration recently announced the "13th Five-Year Plan for Sports Development". According to the plan, by 2020, the total size of the national sports industry will exceed 3 trillion yuan, and the annual growth rate of the added value of the sports industry will be significantly faster than the economic growth rate in the same period. The proportion of the gross domestic product will reach 1%. The added value accounts for more than 30%.

At the same time, the foreign sports consumption market has matured, the sports industry has developed great commercial value, and then the spring breeze of sports events has made the potential application market of LED display screens larger and larger, becoming a serious enterprise in the industry. Hey, it is a big opportunity for LED display companies.

Faced with the vigorous development of sports, for LED display companies, whoever seizes the market first, who is the winner, has more opportunities to win more praise and recognition for their own brands, thus expanding their influence. For example, the European Cup, which is close to the Olympics and the World Cup, will be held in France from June to July. It faces the world's highest level of intercontinental football events and is the leader of the domestic high-end LED display application integration development Alto Electronics. With its product advantages, it seized the market opportunity and won the 2016 European Cup LED display order. Alto Electronics relies on its technological advantages and resource advantages to accelerate its advancement in equipment leasing, sports marketing, stadium renovation and event operations. This not only promoted the development of the market in the field of LED display, but also promoted the improvement of its technology. In addition, the Olympic Games we held in Rio de Janeiro in Brazil in August this year will use a small-pitch LED display as a background screen for live broadcast, which is undoubtedly a big business opportunity for LED display companies. The author understands that the US NBC Olympic Channel will select the Liard small-pitch LED display as a series of news display and communication reports for Rio 2016. In addition, Liard also entered the Tencent Sports Studio, creating a world-class single studio for Tencent Sports.

It can be seen that with the continuous development of sports, the application of LED display has penetrated into every corner of the sports industry and has continued to grow and develop. However, it is precisely because the sports events have invested a lot of manpower and material resources, the preparation process must be quite strict, and also puts high standards and high requirements on the LED display. If the LED display has problems in the application, this is Its brand will cause irreparable damage. Therefore, for LED display companies, it is also a challenge in the face of sports, which is reflected in the reliability, safety and comprehensive service capabilities of products. . To ensure the reliability and safety of the LED display, in addition to strict production, it is necessary to have corresponding emergency measures, such as power supply and system backup, in order to emergency treatment, presenting the most exciting events. In order to better play the role of LED display companies in sports events, in addition to ensuring the reliability and safety of LED displays, companies should also improve their comprehensive service capabilities to better meet the sports industry. challenge.

In summary, the author believes that as the LED industry, we should fully seize the opportunity of the 2016 Sports Year, and take advantage of the trend to present a wonderful and dynamic development for sports events. In the face of the challenges brought by sports big years, LED display companies should strictly control the quality, improve the comprehensive service capabilities, and show the best side.

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