VR entertaining NA: single monthly download over 230,000 times surcharge rate surged
The temporary nanny Jier is walking towards the kitchen when she suddenly finds someone standing there. She screamed, "Oh, my God!", a hand tightly holding the towel wrapped in his own jade. "It turns out to be Mr. Johnson! I hope you don't mind me bathing in the bathroom."
Mr. Johnson did not respond. Like the babysitter, he is a role in adult entertainment videos, and this role does not have any dialogue. In fact, you will never hear him or see his face, even if he is an important part of the film. What we are talking about is an adult virtual reality video. Each shot was taken from the perspective of the actor Preston Parker.
As for the babysitter played by Jier Kehihti, she was walking towards Mr. Johnson and then gently grabbed his hand. At this time, her vermilion-like lips slightly opened, and asked gently: "What happened?" And then stared at you, "Mrs. Johansen is not?" The eyes are full of charming ...
I believe you can imagine the next story, here to omit ten thousand words.
The first boom in VR is adult entertainment, and adult entertainment companies such as Naughty America are currently at the forefront. In just 18 months, this studio in San Diego, California, has released 146 virtual reality videos and has become one of the most prolific companies in the world for VR content. They also participated in the CES conference held in January and became the first adult entertainment company allowed to exhibit in 10 years.
Andreas Hronopoulos, executive director of La Touraine (parent company of Naughty America), said: “We hope that people can realize their fantasies, and VR makes our customers closer one step. VR is a significant and Growing revenue sources."
It's no surprise that virtual reality is used to make adult videos. The appeal of immersive 3D video is obvious. Everyone can foresee that adult entertainment companies will become the first pioneers to enter the new VR industry. Just as adult content helps popularize media formats such as VHS, Blu-ray, and video-on-demand, adult entertainment can promote innovation in the digital realm as a widely accepted “truthâ€.
However, Xiaobian was surprised that the development speed of VR adult entertainment, as well as its market size. The first generation of consumer VR headsets landed on shelves last year, while market analysts such as SuperData Research forecast that Sony, Samsung, HTC, Google and Facebook (Oculus) have sold more than 610 worldwide. Million sets of equipment. Although there are still relatively few headlines on the market, the percentage of adult videos viewed with VR is absolutely huge: Naughty America stated that its users downloaded more than 235,000 VR videos in January 2017 alone, which is more than two months ago. 60%.
Consumers of VR adult entertainment are very happy to pay for viewing. Subscription services for Naughty America's website increased by 55% in 2016, and consumers are willing to support a price of $25 to get one month of unlimited video access (including more than 7,500 traditional 2D videos), or $74 a year. Naughty America pointed out that one out of every 300 website visitors viewing the VR scene preview page turned into a paid user, compared to only 1500:1 for traditional video.
Therefore, this company can be described as "a source of money." Although Naughty America did not disclose specific figures, they said that since the launch of the first VR video in 18 months ago, the site’s revenue has increased by more than 27%. For the full year of 2016, the revenue generated by VR increased by 433%.
Naughty America became a subsidiary of La Touraine in 2004. La Touraine also has a number of adult sites and more. Although Naughty America initially focused on making adult videos on DVD, after embracing the Internet age, they have become La Touraine's largest brand.
CIO Ian Paul said: "We want to be an innovator and the first adopters. We have been paying attention to virtual reality for a long time, but it has always been 'Oh, if we can have it' When Oculus VR successfully completed its first Kickstarter crowdfunding campaign in 2012, Naughty America began to consider developing virtual reality technology.
Since no one had ever made a VR video before, Naughty America had to start from scratch. Paul said: “We have done a lot of experiments, invested a lot of resources in R&D, and we basically bought all the equipment on the market and then we found solutions on our own. One of the biggest problems we faced was camera installation. The initial setting was too high and it felt strange."
Naughty America CIO Ian Paul (left) and IT director Jordan Yerkes (Jordan Yerkes).
The company’s shooting program is proprietary, but like most VR video-equipped devices, it is based on a relatively simple setup: two digital lenses are assembled together to take a binocular view of the scene. Post-production requires the integration of two video feeds into a single file. In this way, when viewed through the VR heads, the images are merged and displayed as a single 3D video.
Naughty America launched its first VR film "Birthday Surprise" in July 2015. Paul said: "We have come a long way in a very short period of time. I think many companies in this area are also the same. fast."
Although Naughty America may be one of the leaders in the VR adult market, they are not the only players. Adult entertainment giant PornHub has reached an agreement with BaDoinkVR, a New York-based VR adult video production company, to jointly produce related videos. Other smaller competitors include start-up company Virtualrealn, and a series of independent female anchors to provide viewers with 1-to-1 VR video services.
Why are so many adult companies entering the VR? Money is the most obvious reason. A report by Piper Jaffray, a prominent Wall Street investment bank, pointed out that VR adult entertainment will grow to a market of 1 billion U.S. dollars in 2020. However, apart from commercial factors, there are other reasons for promoting technological development. For example, VR can suppress piracy. Because this format of video needs to be downloaded and played on dedicated hardware, this means that video cannot be distributed through numerous other video sites.
In fact, while most adult entertainment companies are concerned about other sites pirating their content, the biggest problem VR makers face is that not enough partners are willing to accept it. At present, the vast majority of VR software and content are sold directly through VR hardware vendors. If consumers have a Sony PlayStation VR headset, they can only purchase content through the PlayStation Store. To date, none of the major digital distribution service providers has allowed them to distribute adult content in stores. Naughty America's consumers must download the file to their mobile phone or computer and then copy it to a VR video player in order to watch the video.
Paul pointed out: "A lot of big companies are afraid of associating with adult entertainment. I think the market is concerned about minors accessing such content, but the paid viewing service of TV systems has existed for many years, so it is not technically difficult to solve. You can avoid it through verification. So I think it's mainly related to politics."
If you open the portal, large content platforms may be able to develop better. The VHS video tape standard defeated Betamax, partly because Sony banned Betamax technology from adult entertainment companies. If Oculus, HTC, Samsung, or Sony could become the first platforms open to adult entertainment, this may be a big selling point for their hardware.
Paul said: "If you look back at the history of technology development, you will find that anyone who sees adult entertainment eventually ends in failure. Of course, we hope that popularity will be faster because it is related to our business. But it will certainly It's just a matter of time."
At the same time, Naughty America does not mind waiting for the rest of the world to catch up. Paul said: "Our products always have needs. Sometimes we joke that we are like public utilities, like a water company. We just need to make sure that we can achieve revenue in a way that can be reinvested and sustained. â€
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