Shanxi crystal lamp market preferred "guzhen manufacturing"
Ten years ago, the Shanxi lighting market, less than 10 merchants operating crystal lamps, the continuous expansion of new markets in 2006, coupled with the rational planning and smooth upgrade of lighting stores, many businesses have begun to grab the crystal lamp this lucrative "fertilizer Meat, so that almost 80% of merchants have sold crystal lamps. The improvement of the family decoration grade, the market demand for household crystal lamp products has grown tremendously this year. At the same time as the store decoration upgrades, there will also be several luxurious crystal lamps, whether modern or traditional. They all hope to make a profit on this profitable product.
According to professional analysis, with the continuous improvement of different crystal color combinations and manufacturing processes in 2007, it will be a year of comprehensive explosion of the home crystal lamp market. In Taiyuan, Crystal Palace began operating crystal lamps as early as 1997. Now it ranks first in the crystal market in Shanxi with the advantages of three stores. The Seiko lighting, gold lighting and Yellow River lighting, which are closely followed, hope to have a market in the crystal lamp market. In terms of brand, Kaiyuan, Xinwenxing, Jinda, Weishahua, Jushang and Dafeng are also testing the water in the form of monopoly, but more are scattered operations, and Huayi is also planning to Shanxi opened the country's largest crystal lamp store. What kind of drama is there in the crystal market in Shanxi? Who are they in the market? Let us evaluate the merchants and consumers!
Traditional VS modern
Is it the best selling of modern crystal lamps or the sales of traditional crystal lamps? Which type of product is more profitable? Which products are more concerned about the dealers in the market?
According to Liu Zhengxiao, the manager of Huangjia Lighting, modern crystal lamps and traditional crystal lamps are designed for different types of consumer groups. The choice of modern crystal lamps is generally partial decoration, and the family area is relatively large; while the villa-style or duplex buildings are chosen by customers. Most of the traditional crystal lamps. Among them, an important reason for choosing modern minimalist crystal lamps is that the current simple style of home decoration in Shanxi is popular. In his store, he entered a number of home-style modern crystal lamps for retail customers (the brand has Ou Lang, etc.), and one of the crystal chandeliers was priced at 550 yuan. A customer immediately took it away on the spot.
There are indications that modern crystal lamps are constantly threatening the retail market of traditional crystal lamps. The traditional crystal lamp market represented by Zhenxiong, Xingchen, Xinwenxing and Dongfang is constantly being promoted by Weishahua and Qiqi. Modern crystal lamp brands such as Aihua are encroaching. The decline of the traditional crystal lamp market has brought tremendous pressure on many stores that operate traditional crystal lamps. On the other hand, with the increasing popularity of “Luandu Ancient Townâ€, when Shanxi consumers buy expensive crystal lamps, they will also give priority to “manufacturing in ancient townsâ€.
Monopoly VS retail
Miao Nai, general manager of Haitian Lighting, said that as early as three or four years ago, most merchants believed that the crystal lamp did not need to operate in the form of a store. On the one hand, because the storefront of the crystal lamp was required to have a large inventory capacity, the dealer could not bear it; On the one hand, consumers are not very aware of the crystal lamp brand, and generally only care about the style and price. Nowadays, is the crystal lamp in a monopoly form or a loose sales? Which crystal lamp is more suitable for a specialty store?
When the reporter saw the general manager Wang Yongsheng in the newly renovated Sanyi personalized lighting store, he was planning to plan a large area of ​​the crystal lamp area, but he was not willing to specialize in a brand. He admits that the crystal lamp used in the home is about 800mm in diameter, and the retail price is generally around 2,000 yuan / baht. Most families can accept it, but in the crystal lamp store, this price is absolutely difficult to find. At present, there are not many crystal lamp brands in the industry that have a wide reputation in the terminal market. The market capacity is so large. It is impossible for everyone to grab a brand. The average consumer or designer only pays more attention to the style and price. The crystal lamp has to be a big fan of the monopoly mode and it has to be brewed for a few more years.
He Xingwang, the boss of Xingwang Lighting, said that the price of high-end brand crystal lamps is high, and his current strength is still developing. Therefore, the mid-range is mainly for mass consumption, and the crystal lamp store is not considered for the time being. From this, it can also be reflected that the current market for crystal lamps is still dominated by scattered sales, but the future trend is developing towards the form of specialty stores.
Retail VS Engineering
Modern crystal lamps have begun to enter the engineering field, and traditional crystal lamps have also "fly into the homes of ordinary people." So, is the current market for crystal lamps in Shanxi a large retail sales or a large amount of engineering?
Venus Lighting is mainly engaged in crystal lamps. The brands include Dior, Meifu and Nanwei. Manager Wang Yuefeng told reporters that ordinary consumers can't afford to buy crystal lamps, and most of them use small crystal chandeliers, stair lamps and ceiling crystals. The lamp is mainly used, generally 600 to 1000 yuan is sold more, and there is not much profit. Therefore, if you want to do the amount of crystal lamps, you still have to attack the engineering field. General engineering (such as hotels, commercial buildings, etc.) can be customized according to the actual size of the crystal lamp, usually about 10 days to arrive.
Rosen Lighting mainly acts as a crystal lamp for manufacturers such as Xinwenxing and Haohao. In the past two years, it has specially started the crystal lamp of Haohao. Since their storefront is mainly retail, some retail customers can accept 10,000. Around the crystal lamp products, plus the market is also mainly high-end products, consumers in the south of Taiyuan generally choose lamps in their market, the living room, bedroom can use crystal lamps, especially crystal ceiling lamps. They have also done some work recently, but the amount is not very big. Now everyone in the market share is robbing. Only by seeing who is lucky, the customers who are at hand will not let go. The crystal chandelier of the last World Trade Hotel is using them. The product's light diameter is 2 to 3 meters long, but the project can only be an occasional thing.
Seiko Century Lighting has taken the high-end crystal lamp route in recent years. Their stores are Jinda Weishahua and Otisting Kaiyuan, all of which are the brands of crystal lamps. They mainly do retail in the market, and now they have 3 The storefronts, which are opened in Linyi Street, are mainly based on local popularity and retail. Due to the high-end product positioning, they are mainly for high-end consumer groups, but they also have contacts with home improvement companies, and doing some projects can make the store influence.
Import VS domestic
Yu Aozhang, regional manager of Huayi Lighting, said that the crystals of the domestically produced crystal lamps are yellow after a period of time, and the gloss is not good; the time of import is not yellow, and the gloss is good. However, in the Chinese local market, is the crystal lamp produced at the doorstep good for sale? Or is it from a exotic crystal lamp that has a more flavor?
Wang Yongsheng, general manager of Sanyi Lighting, admits that imported or domestic crystal lamps are generally difficult for consumers to distinguish. Whether it is traditional, such as Jinda, or simple modern such as Swarovski, it is easy to be imitated, especially In terms of styles, lanterns and crystal lamps are the easiest to form a lamp, but the crystal lamps that are really good at the bottom, especially the imported crystal lamps, are different in material first, and the inner "god" (inner effect) is not available. The copy is the same product that comes out to give people a feeling that it is not the same, carefully identifying the difference is still very big. In terms of price, imported crystal lamps and domestic ones are far from each other.
Designers talk about fashion trends
Wang Yuanwei, designer of Taiyuan Longfa Decoration Co., Ltd.: In this year's bidding for Lihuayuan, it was found that the design of crystal lamps has broken through the traditional restrictions. Modern elements have been integrated into the design trend, and the style pursues diversification and randomization. Modern homes occupy a certain position. The simple crystal lamp will be a development trend. It is simple and luxurious, and the atmosphere is also clean. Compared with the old-fashioned crystal lamp, it is also unique. It also saves costs and does not have an outrageous price.
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