"Firefly" bitterly supports the flag of Xiamen Enterprise (below)

Lanzhou, Gansu: The traditional lighting market is difficult to see. Firefly lighting entered the Lanzhou market around 2003. The brand is mainly focused on energy-saving lamps in the Lanzhou market. Due to its price positioning in the middle and high-end, the traditional lighting market is difficult to see. The Lanzhou market mainly takes the supermarket channel. Manager Liu of the World Supermarket said that it has been working with Firefly for two years. At present, the supermarket is mainly promoting the firefly energy-saving lamp series. Because the supermarket has a good reputation and popularity in the consumer group, and the quality of the product is excellent. Especially since the launch of the energy-saving lamp bergamot series, it has won widespread favor among consumers, and sales have been on the rise. In addition, because the after-sales service of the manufacturer is in place, the customer has a high rate of return, and he hopes to cooperate with the manufacturer for a long time. At present, the competitors of fireflies in the Lanzhou market are mainly Philips, Osram, and small ghosts. Hunan Changsha: Businesses look forward to the rise of Xiamen energy-saving lamp brand Overall, Xiamen's energy-saving lamp companies are not doing well in Changsha, Hunan. As far as the brand is settled, Manjiamei is only distributed by Weitong. The fireflies can be seen in some supermarkets, but the booths occupied by them are very filial and remote. Toshida can be seen in some prefecture-level cities, but there is no sales in Changsha. . From the point of view of products, the quality of these brands is unquestionable, and the appearance of the products is quite novel. The lamps and lamp holders are unique in style, and local distributors recognize the innovation of these brands. According to the person in charge of Changsha Weitong Electric Equipment Co., Ltd., Manjiamei entered the Changsha market for more than two years, and the total sales revenue has not yet reached 10,000 yuan. According to the feedback from the Changsha Wonderful Life Supermarket, which distributes the "Firefly" energy-saving lamps, the monthly sales of the brand is only a few thousand dollars, far less than the brands such as Philips and Foshan Lighting. Although the Tongshida energy-saving lamps are not sold in Changsha, they have distributors in Zhuzhou City and Zhangzhou City. Liuzhou, a designer of Zhucheng Lighting Co., Ltd., said that as the main brand of their storefront, the high quality and excellent price of Tongshida energy-saving lamps is still recognized by some consumers, and the sales situation is more objective. During the investigation, many dealers did not understand the domestic market performance of Xiamen energy-saving lamps enterprises: the quality and production capacity of these enterprises are all available. As long as they pay a little attention to the development of the domestic market, they will certainly achieve good results, but it is difficult to see in the market. Their products and publicity. If we increase the development of the domestic market, I believe that Xiamen energy-saving lamps enterprises will gain the trust and support of Changsha dealers. Yunnan Kunming merchants recognized the quality of Tongshida products. Xiamen Tongshida lighting products entered the Kunming market in Yunnan in 2000, and established a Yunnan specialty store in Huaqiuyuan Sun City, Kunming Jinshi Community, according to Tongshida Lighting Agency, Kunming Dongxu Trading Co., Ltd. Xiong Hua, general manager of the company, introduced that they mainly promote the products of Tongshida energy-saving lamps. Sales are mainly based on network and engineering, supplemented by retail. At present, there are 150 outlets in the large and small building materials market in Yunnan, and the average monthly sales are around 60,000 yuan. According to reports, the quality of Tongshida lighting products is excellent, product positioning is also high, has been recognized by the merchants, consumers, and the price is relatively high, such as the market price of small 2U 3W energy-saving lamps is 9 yuan, the market price of 3U 11W energy-saving lamps is 15 yuan The market price of 4U 40W energy-saving lamps is 60 yuan, which is difficult for consumers to accept. At present, the main competitors of Topstar Lighting are Philips, Sunlight, Sanxiong Aurora, and Shell. Beijing: Xiamen enterprise energy-saving lamps are too expensive, the city is difficult to sell According to the survey, the situation of Xiamen energy-saving lamps in Beijing is not very good. In the first half of this year, Manjiamei and Tongshida both entered Beijing Changman Jiamei in the first half of the year to make a model room in a place opposite Beijing Meilian World, as a specialty store, but in less than half a year, that place has changed. Become an internet cafe. Half a year ago, in the Wanjia Lighting City, the reporter could also see the Manjiamei energy-saving lamps. Now, in the past investigation, I have not seen this brand of energy-saving lamps. The reporter also surveyed the entire market in Beijing, and still did not see MEGAMAN's products. Last year, in June, Tongshida also carried out a publicity campaign in Beijing Shilihe Lighting City. In the aisle of the lighting city, Sussex’s triangular billboard was hoisted. The reporter also found the agent of Topstar, but it passed. In two months, the agent told reporters that the price of the branded product was too expensive and very difficult to sell. Now the reporter asked him again, he said that basically did not sell, the main reason is that the price is too expensive, consumers can not accept. The reporter found two energy-saving lamps selling fireflies in Beijing Gaoli International Lighting Harbor and Wanjia Lighting Lighting City. They sold firecracker shaped 4U chrysanthemum-type energy-saving lamps. Others basically did not. According to Zhou Wei of L2-17, the lighting department of Wanjia Lighting City, the fireflies have no general agent in Beijing. They all pick up the goods from the factory. Because the price of the products is too expensive, they only sell the special-shaped 4U chrysanthemum energy-saving lamps. In general, Xiamen's energy-saving lamps are not very good in the Beijing market, the main reason is that the products are too expensive. Chongqing Tongshida has entered the Lantern Supermarket. Tongshida Energy Saving Lamp has entered the Chongqing market since last year and has been cooperating with brand dealers. It has established a good cooperation strategy with Dengmart. Lamp Mart opened last year and first cooperated with the company. In addition to the sales of the lamp Mart, the company also sells in Taipei lighting. Last year, Lampat opened a lighting supermarket on the first floor. In the supermarket structure that opens some commodities in retail, Topstar energy-saving lamps are also on sale. The lamp's supermarket staff told reporters that consumers who buy lamps at Lamps usually go to the supermarket to look at the light source products. Compared with similar products, Topstar's energy-saving lamps are superior in terms of light efficiency and quality. It is also more attractive to customers on the packaging, so the sales effect is better. Changzhou, Jiangsu: The product needs to be strengthened in 2000. Tongshida Lighting began to enter the Changzhou market. According to Bao Jinyue, general manager of Changzhou Tongshida Lighting, he is mainly engaged in energy-saving lamps. At present, the distributors' outlets cover more than 20 regions including cities, counties and cities in Jiangsu Province. The quality of Tongshida energy-saving lamps has been excellent, and has been positioned at high-end. One energy-saving lamp has no problem for 2-3 years and has won the favor of most old customers. Between 2000 and 2003, it was the best time for business. The sales volume was more than 800,000 a year. After 2003, the market began to decline due to the double impact of low-end products and Philips anti-dumping investigations. The current sales volume is only over 200,000 a year. Mainly Philips and Osram, but the quality of Topstar products is even better. In 2007, the company started to cooperate with GE in the United States and exported it to GE OEM. However, the promotion in the domestic market is not enough, and the products are also relatively simple. Although the product quality is good, the after-sales service is no problem, but it has become domestic. Obstacles to market development, the package always reflects that if there are more supporting products, it is much easier to do the project.


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