Maybe you have overlooked an Apple product that you use every day - headphones, but in fact, Apple is already one of the world's largest earphone manufacturers, successfully sold 600 million headphones (including bundled) in 12 years, has become an iPod iPhone's iconic accessories. Although the headset seems to have never been Apple's focus, after the acquisition of Beats, we believe what Apple is planning to improve its EarPods.
Development of competitors
The positioning of Apple's earphones has never been high-end, and the sound quality is also average. However, due to brand and price factors, its sales volume is obviously better than that of professional high-end products such as Bose. However, even the redesigned EarPods is not enough. Perfect, including not durable, easy to entangle cables, short life expectancy, etc., so Apple's competitors also targeted new products to grab the market.
For example, Amazon, in the release of the Fire Phone, also launched a new type of headphones, using a wider, less entangled cable, while the headset part is integrated with magnetic technology, can be easily docked together when not in use, to prevent entanglement, these parts seem They are all designed for the shortcomings of EarPods.
The Earin headset looks like a rubber plug that is tiny and compact, but in fact it is the world's smallest wireless headset. It has successfully raised $1.13 million and three times its financing target on the Kickstarter crowdfunding platform. The degree of welcome. In addition, there are companies like OwnPhones, which provide users with personalized shapes of 3D printed wireless headphones, which are also sought after.
Obviously, these headset products have one thing in common: the price is not expensive, for the mass market, are competitors of Apple headphones. So, where should Apple headphones go? In May this year, there were rumors that Apple will be on the new EarPods. Integrated exercise, heart rate, blood pressure sensor, used as a portable fitness device, but later there was news that the news was actually fake. But in fact, this may be a very good idea.
Apple introduced a patent in 2007: Integrating biosensors on headphones to help users monitor their physical condition. In 2008, subsequent improved design patents were submitted again, using new sensors to monitor user heart rate and body temperature. , amount of exercise, etc.
Obviously, the heart rate headphones that LG introduced before have proved the feasibility of this kind of product: users often need to wear headphones to listen to music while exercising, and integrate the sensor into the earphones, so that it is no longer necessary to wear a fitness bracelet and other products, which is more convenient. For Apple, which has launched the HealthKit health platform, launching a small, practical fitness version of EarPods is actually not difficult.
In addition, after the acquisition of Beats, Apple's brand effect has obviously improved, coupled with Beats' relatively better sound technology, can be effectively used by Apple. In short, although Apple headphones are the most inconspicuous products, but from a certain To a certain extent, it is the best iPhone promotion tool, so Apple should come up with some more decent solutions to enhance the experience of the headset.
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