How much fire does Sony PS VR have? Let the search data tell you

After Oculus VR and HTC Vive, Sony finally released its own VR platform PlayStation VR, considering it is the cheapest option among the three and a huge potential purchase of 40 million PlayStation 4 players. Many people think that PlayStation VR will become This year's most popular VR product, but the fact is really like this? It is better to find the answer from the search volume data!

The data shows that both Oculus VR and HTC Vive have a significant peak in search volume growth in their respective scheduled and official launches, and then the overall trend has been steadily lower. In contrast, PlayStation VR's search volume trend is somewhat different. Although there are also peaks at the two time points of booking and selling, the degree of attention is actually lower than that of Oculus VR. Basically, it is also related to HTC VR. Flat. However, after this year's E3 exhibition, the search volume of PlayStation VR began to increase exponentially, and such a strong future performance was not found in Oculus VR and HTC Vive.

Of course, gratifying search volume does not mean that it can eventually be converted into matching market performance and shipments. However, in terms of general market logic, if users want to buy a product, the premise should be to pass some path first. To understand, search volume in the Internet age can explain the problem. However, Sony did not make much effort in promoting PlayStation VR. In addition to advertising on TV, it even cooperated with Mexico’s fast-food brand Taco Bell and launched a free-to-eat snack game called PlayStation VR. You should also know about PlayStation VR.

Sony's other big advantage is that it has a large potential user base. A small portion of the 40 million PlayStation 4 users who purchase PlayStation VR are already very impressive in terms of volume, and for them, it may not be the same as PlayStation VR.